How your restaurant can make the most of the festive season

How your restaurant can make the most of the festive season

ArticlesPosted on 26th October 2012

The festive period is a great time to attract and retain new customers and improve restaurant profits.

How your restaurant can make the most of the festive season

In the build up to the festive season, hopefully your restaurant will have some healthy looking bookings for Christmas parties from repeat customers; however it’s never too late to attract further customers. More importantly, there is still plenty of time to ensure your restaurant capitalises on the abundance of first-time customers who may venture through your doors in the coming months. This really is a great time to gain new customers and improve profits.

Here are a few tips to help you make the most of the festive season as December approaches…

Attract late party organisers:

  • Be the first to send Christmas cards to all your local businesses who have not yet booked a party with you. Make sure to enclose a copy of your party menus and details of any entertainment or events you are running.

Provide temptation to passers-by:

  • Make the most of promoting simple warming items during the cold weather, such as mulled wine and hot soup of the day. Entice potential customers by offering treats such as a free mince pie if they pop in for a coffee.
  • Not everyone loves Christmas shopping, so why not advertise a well earned post-shopping drink for those in need of recovery!

Give them a gift to remember:

  • Restaurant gift vouchers for dining experiences, cooking demonstrations and lessons are a well-received gift for any food lover.
  • If you are able to produce your own in-house gifts for sale, such as chocolates, jams, cakes etc., these too make a great impulsive gift…they make a handy last minute purchase too, for those who forgot to pick up someone’s gift while they were shopping!

Add value to the dining experience:

  • If you are located near to shops, offer a gift wrapping service while your customers are eating lunch. This could be in conjunction with supporting a charity, so that their volunteer can wrap gifts for a nominal donation while your staff carry on with their duties.
  • Make the evenings more memorable by incorporating some live entertainment. The new Live Music Act 2012 has deregulated the provision of live music, so this may now be an affordable option.

Make it festive and memorable:

  • Ensure your restaurant looks the part once December arrives. Put up a tree and plenty of decorations to get your customers in the festive mood. Make the most of appropriate music and well-placed lighting/candles to enhance a cosy ambiance during the cold winter nights…though make sure to keep it all balanced with your restaurant theme.

Start the New Year with a bang:

  • Your promotions and festive parties should introduce a multitude of new customers to your business over the next few months. Make sure they come back during the quiet months of January/February by issuing vouchers which can only be redeemed during your quiet period.

If you require any further advice, feel free to get in touch and see how our consultants may assist your restaurant.

Wishing you a successful and prosperous festive period!

Updated November 2013.
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