Research proves that cleanliness is critical to your business reputation

Research proves that cleanliness is critical to your business reputation

ArticlesPosted on 26th July 2012

Recent research from Hotelschool The Hague identifies that almost 70% of hotel guests rate hygiene and cleanliness as the most important factor...

Research proves that cleanliness is critical to your business reputation

Recent research from Hotelschool The Hague identifies that almost 70% of hotel guests rate hygiene and cleanliness as the most important factor when recommending hotels.

With the majority of travellers using online review sites and personal recommendations to make their accommodation choices, positive guest feedback is essential to business success. It is critical for accommodation providers, such as hotels, guest houses and B&B’s, to therefor maintain high standards of cleanliness in order build and maintain positive reputations.

And it’s not just accommodation providers who should take note. Previous research by Diversey, who have worked in conjunction with The Hague on this latest research, identified that two thirds of customers who visit a dirty restaurant will never return.

With this in mind, here are our top tips to help you maintain the highest standards:

1. Be prepared
Ensure your team have the right equipment and chemicals to carry out their tasks efficiently and effectively. Save time by ensuring cleaning trolleys/baskets are well stocked. Make sure to minimise cross-contamination through the use of separate cloths for different tasks. It is vital that your team are trained in the safe and correct use of all chemicals, not only to maintain safety but also to ensure cleaning activities are fully effective.

2. Be organised
Make sure all your team have been trained in the order and methods relevant to the rooms they are cleaning. Have a well-structured order of work established for each room, following a logical order to minimise cross contamination and maximise on quality cleanliness.

3. Be attentive
Ensure your order of work includes the smaller details and that nothing is missed. Provide your team with the opportunity to experience the areas from a customer’s perspective. Incorporate regular deep cleaning schedules to ensure less-important areas are maintained to equally high standards.

4. Be realistic
Meeting your payroll budget is just as critical as meeting guest expectations, but do not allow corners to be cut in regards to cleanliness. Ensure a realistic amount of time is spent on cleaning guest areas. Monitor and work with your teams to identify efficient working methods, where satisfactory speed of work and attention to detail can both be achieved.

5. Be vigilant
Have a robust method of auditing and inspecting guest rooms to ensure standards are being maintained. Identify and rectify maintenance issues promptly and have a planned schedule of refurbishment activities in place to maintain rooms to consistently high standards.

We provide consultancy to hotels, guest houses, restaurants and other catering and accommodation businesses, in order to help them achieve and maintain high standards of cleanliness and hygiene. We develop and implement bespoke cleaning schedules and efficient ‘order of work’ plans, supported by the provision of practical training. To ensure standards are maintained we provide managers with appropriate checklists to assist with monitoring standards; and can facilitate mystery guest programmes to ensure quality standards are upheld.

Get in touch with us today to see how cena can help build and maintain your reputation.

Reference: Diversey Press Release: Hotel Research Endorses Hygiene Link To Reviews & Recommendations (19 July 2012)

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